WASHINGTON — U.S. Sens. John Thune (R-S.D.), a longtime member of the Senate Agriculture Committee, Jon Tester (D-Mont.), Mike Rounds (R-S.D.), and Cory Booker (D-N.J.) today reintroduced the American Beef Labeling Act, legislation that would reinstate mandatory country of origin labeling (MCOOL) for beef. This legislation would require the U.S. Trade Representative (USTR), in consultation with the secretary of the U.S. Department of Agriculture, to develop a World Trade Organization-compliant means of reinstating MCOOL for beef within one year of enactment. USTR would have six months to develop a reinstatement plan followed by a six-month window to implement it. If USTR fails to reinstate MCOOL for beef within one year of enactment, it would automatically be reinstated for beef only.
“Transparency in labeling would benefit both producers and consumers,” said Thune. “Unfortunately, the current beef labeling system in this country allows imported beef that is neither born nor raised in the United States, but simply finished here, to be labeled as a product of the USA. This process is unfair to cattle producers and misleading for consumers. When you see a ‘product of the USA’ label on the grocery store shelf, it should mean just that.
“South Dakota cattle producers work tirelessly to produce some of the highest quality beef in the world,” continued Thune. “To ensure the viability of cattle ranching in this country, the system in which producers operate must be fair and transparent. As a long-time supporter of MCOOL, I am proud to lead this legislation, and I will continue fighting to get it signed into law.”
U.S. Sens. Cynthia Lummis (R-Wyo.) and Kirsten Gillibrand (D-N.Y.) are cosponsors of the American Beef Labeling Act. The bipartisan legislation is supported by the South Dakota Stockgrowers Association, R-CALF USA, the U.S. Cattlemen’s Association, and the National Farmers Union.
Last year, Thune and Tester penned an op-ed in Agri-Pulse highlighting their commitment to building bipartisan support for MCOOL ahead of the next farm bill.